Best Audience Intelligence Platforms for Small Business

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

Empowering brands, agencies, publishers to know and grow their audiences with an intelligent audience platform.

MarketChorus offers insights through social media to help you understand your audiences and content. Monitor the evolution of content trends and understand what your customers (donors, readers etc.) are reading. What are your buyers (donors, readers, etc.) reading? Who are they following? And who is influencing them to take action? Automate content discovery. Analyze engagement, trends and competition. Find out who is liking, commenting, and sharing content on social media that is relevant to your company. Monitor brand mentions and identify emerging trends.

Kwanzoo provides AI Go-to-Market (GTM) automation solutions that engage 10X more high-intent buyers to grow your sales pipeline. Our unique AI GTM tech, along with our GTM On-Demand service aggregates all relevant buying signals (both person and account-level) and delivers automated, always-on, and a 1:1 personalized message sequence to each individual prospect through emails, LinkedIn and phone calls. As a result, our customers boost SDR productivity, lower sales costs, and grow revenues. Kwanzoo's AI GTM tech de-anonymizes USA site traffic, to generate warm leads with full contact info (work/personal email, LinkedIn URL, mobile phone number). It also finds individual, in-market USA-based buyers from across the web, who are researching products and solutions, similar to yours, RIGHT NOW! Finally, its Account Intelligence capabilities track all buyers from global companies (all geos supported) engaging on any website. Sales can then pursue high intent buyers through emails, LinkedIn and phone calls.

Explore, investigate, and comprehend audiences, brands, and competitors using the most user-friendly social listening tool featuring an unparalleled unlimited search capability. Infegy Atlas provides top-notch social listening services, enabling you to gain insights into audiences and consumers like never before. Transform vast amounts of online discussions into practical consumer insights that support market research, development of customer personas, brand analysis, campaign monitoring, competitive intelligence, demographic studies, identification of industry gaps, sentiment evaluation, influencer tracking, crisis management, and much more. Rather than merely assessing social data, showcase it elegantly. With Infegy Canvas, our reporting platform, you can craft personalized reports utilizing data directly from Infegy’s social intelligence and listening tools. Harness Canvas for client presentations and comprehensive reporting while ensuring your team stays informed with visually appealing reports, eliminating the need for any design expertise. This powerful combination of tools not only enhances your understanding of the market landscape but also elevates your communication with stakeholders.

HyperVue is an advanced platform that delivers immediate and practical insights through an elegantly designed user interface. Unlike typical AI and Machine Learning solutions that offer social insights, HyperVue transforms how social data can be utilized. It generates, constructs, and forecasts results for various entities such as brands, topics, cities, industries, demographics, and communities. By merging human intelligence with algorithmic capabilities, HyperVue sets a new standard for user-centric software, making it a groundbreaking tool in its field. Furthermore, its innovative approach empowers users to make informed decisions with confidence.

ONEcount is a customer-data platform (CDP), which combines a complete Marketing Activation Platform with a tightly integrated stack. ONEcount leverages a rich history of identity resolution, data consolidation, advanced identification and targeting tools. It streamlines the tech stack while delivering a simple-to manage ecosystem. The system includes aggregated dashboards, cross tactic visualizations, secure third party data feeds/ETL engine and built-in email marketing capabilities. It also features advertising integrations, single sign-on capabilities, social and social media capabilities, and a host other tools to facilitate cross-sell/upsell initiatives, increase sales, and personal 1-to-1 messaging.

KPI6 is a Software as a Service Suite that brands and media agencies use to understand their customers, identify their needs, define segments of their audience, and develop marketing strategies. It analyzes a variety of user-generated content as well as unsolicited sources such social and web panels, open data, and online reviews to provide critical strategic insights that a company needs in order to drive innovation, opportunity evaluation, strategic planning, segmentation and creative development. Each person has unique characteristics that can benefit a brand or an industry. These traits can be a great asset to your company. Your leaders should spend their time on strategic planning and management and not on interpreting conversations or building user profiles. Your organization requires custom solutions that do the work and carry out the research.

Quantcast Measure is an audience intelligence platform utilized by over 100 million web and mobile sites. It provides immediate insights and research into the demographic and psychographic characteristics of your audience. Discover how distinct audiences interact with the content on your website. Utilize these unique insights to create more targeted messaging, advertising campaigns, and content. With direct measurement, you receive detailed, real-time insights into your digital assets. Unlike many audience measurement tools that depend on panel-based data collection—like Nielsen ratings—that can take months to provide results, direct measurement offers insights almost instantaneously. Gaining an understanding of your audience as they browse your site is now simpler than ever. You can find out what products they purchase, their brand preferences, the types of vehicles they own, the media they engage with outside your platform, and various consumption metrics. With implementation across more than 100 million web destinations, we track user behavior multiple times daily, enabling ongoing improvement of your engagement strategies. This capability to measure audience behavior in real-time significantly enhances the ability to adapt and respond to changing consumer preferences.

Gain access to comprehensive behavioral insights, obtain valuable information on your key inquiries, and identify high-performing audiences—all essential for navigating the digital landscape while prioritizing privacy. Enhance your business intelligence with immediate, reliable, and actionable data regarding consumer mobile activities. Reduce advertising waste and increase your return on ad spend by utilizing highly precise audience data that can be activated through Lotame or any other Data Management Platform. Transform your market research approach by acquiring in-depth feedback from genuine consumers, tailored according to their online behaviors. Offering groundbreaking market insights in a privacy-centric environment, VTION allows you to delve deeper into the mechanisms that drive its unique consumer behavior analytics. Its passive, real-time data collection method guarantees that the gathered data remains untampered, resulting in significantly improved accuracy. Furthermore, this innovative approach not only enriches your marketing strategies but also empowers you to make informed decisions that align with evolving consumer preferences.

DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.

Transform global news into immediate business intelligence. Organizations rely heavily on news for essential information, but the sheer volume produced daily can be daunting, leading to overlooked incidents, misguided choices, and sluggish workflows. Utilize AI-driven search tools to locate the news that matters to you while filtering out irrelevant information. Each article is enhanced with NLP-based tags, ensuring that search and discovery are both precise and efficient. Advanced analytics enable the identification and visualization of trends and key insights, making it straightforward to derive meaning from dynamic data visuals. With our user-friendly features, you can start gaining insights in just five minutes through a complimentary 14-day trial. Accessing news data has never been easier: it's tagged, searchable, and ready for action. Analysts can take the initiative to identify, research, and keep tabs on news via Radar. Furthermore, you can create applications and models powered by News API, thanks to streamlined access to structured news data feeds, enhancing your organization's adaptability in a fast-paced information landscape. This innovative approach ensures that businesses stay informed and ahead of the curve.

Mediatoolkit, an award-winning media intelligence tool that allows businesses of all sizes to monitor online conversations across 100+ millions sources (including social media), in real-time and in any languages, is Mediatoolkit It notifies users when their query is mentioned online via email or Slack or the Mediatoolkit mobile application. The tool will send a Spike alert if a query generates more online buzz than usual. Mediatoolkit offers very sophisticated yet simple-to-understand analytics. You can customize more than 2000 chart combinations to generate reports that are tailored to your business strategy and goals. This results in completely unique datasets. This allows users to identify and manage growth opportunities, monitor brand reputation, gather consumer feedback, avoid crises, and identify influential people. Boolean search, advanced filtering options, custom brands reports and data exports are just a few of the other features.

Radarly is a consumer insights platform enhanced by artificial intelligence, fundamentally centered around social data. It merges the swift nature of digital information with the established methodologies of Consumer and Market Insights. By providing continuous access to dependable structured quantitative and qualitative data, it enables businesses to gain invaluable intelligence. Move beyond mere social listening, as true success hinges on your ability to remain responsive to ever-evolving markets and rapidly changing customer behaviors, outpacing your rivals in the process. Radarly equips you to foster a more nimble, customer-focused, and data-centric approach throughout your brand's lifecycle. Transition from insight to action with greater speed and efficiency. This platform is tailored to meet the diverse needs of organizations across various industries, addressing every aspect of the brand and product-management lifecycle, from strategic planning through to execution and beyond. Additionally, with Radarly, organizations can enhance collaboration across teams, ensuring that insights are leveraged effectively to drive meaningful results.

Instantly find out what your audience reads and watches. Don't waste your time on tedious research or expensive surveys. SparkToro helps you identify your customers' most influential sources and hidden gems so that you can reach them where it is. SparkToro crawls millions of social media profiles and web profiles to find data about any online audience.

Explore the intricate traits of a specific social media audience to gain insights into its unique persona, either in isolation or in relation to other audiences. Our service provides in-depth data points alongside traditional metrics such as gender, marital status, age, profession, income level, and geographic location. Establish the genuine connection between influencers and their followers, ensuring that the interactions and engagements are authentic rather than fabricated before finalizing your choice of influencers for a marketing campaign. Discover the individuals, brands, and media outlets that wield the most influence over your target audience. Utilize specialized databases that encompass millions of prominent social media accounts to efficiently curate a focused list of influencers who can effectively engage with your desired audience. Furthermore, you can simultaneously analyze the audiences of various influencers, brands, or other users, enhancing your strategic decision-making process. This comprehensive approach not only saves time but also maximizes the potential for successful influencer partnerships.

Allspark provides immediate access to sophisticated audience curation and marketing tools. Harnessing Artificial Intelligence alongside data from 1.6 billion users, you can navigate the complexities of marketing with ease. Tailor diverse audiences across different regions by leveraging extensive real-world data sets, including home and work locations, brand preferences, geo-radii, and much more. Beyond gaining unique insights into your target audience, you can visualize trends using PlaceMatrix, Near's exclusive database of building footprints. Activate these audiences in your preferred marketing platform, supported by pre-integrations with The Trade Desk, Google Marketing Platform, and others for seamless real-time operations. Streamline your digital marketing efforts with Jeanie, enabling you to focus on sales and business growth while Jeanie handles the bulk of your campaign executions. This innovative approach allows for a more efficient allocation of resources, ensuring that your marketing strategies are both effective and effortless.

The Appreciation Engine is a web-based application designed to enhance user engagement through social login, providing valuable insights that can be utilized to improve the effectiveness of your marketing and user acquisition strategies. With AE Connect, our customer identity and access management (CIAM) tool, you can easily capture users across various platforms, including social media, gaming, and streaming services. The integration of social login into any application or website is straightforward and seamless. Additionally, by utilizing AE Insights, our customer data platform (CDP), you can delve deep into user analysis, uncovering specific niche interests, identifying key influencers they interact with, and understanding which competitors they mention. Rest assured that your digital information is safeguarded, adhering to stringent privacy regulations with our advanced security measures, ensuring both user and business data is well protected. Furthermore, by creating custom seed lists, you can develop distinctive audiences for targeted advertising on platforms like Facebook and Google, with AE audience seed lists delivering up to nine times more online conversions than traditional methods, significantly boosting your overall marketing efforts. Ultimately, this comprehensive approach empowers businesses to build stronger connections with their users while maximizing their return on investment.

Acquigo is a comprehensive Algorithmic Marketing Cloud designed to empower its users in executing their marketing campaigns effectively. This platform features a complete suite of functionalities for managing campaigns from initial planning to the execution and monitoring of responses across various channels such as email, SMS, and push notifications. Regarding Acquigo, its integrated algorithms take charge of the entire campaign management process, which includes identifying the target audience, planning, designing, scheduling, executing, tracking, and optimizing campaigns. The platform also comes equipped with a library of pre-designed marketing campaigns, automated micro-segmentation capabilities, and a relationship dashboard for enhanced user insights. As a product of Xerago, which has been at the forefront of integrated marketing services for around 15 years, Acquigo benefits from a wealth of experience in marketing automation. Xerago played a pivotal role in introducing marketing automation to the Indian market back in 2005, establishing itself as a leader in this field. With Acquigo, businesses can achieve a more streamlined and efficient marketing approach, ultimately leading to better customer engagement and conversion rates.

SemanticForce stands as a comprehensive platform for media and e-commerce intelligence and engagement, harnessing the transformative power of deep listening to generate beneficial outcomes. Unlike traditional media listening tools that offer a narrow scope of data, SemanticForce's all-encompassing media intelligence solution allows you to gain extensive insights and visibility across your data landscape, no matter where it originates. Our robust listening ecosystem spans a wide array of sources, including online news, forums, influencers, domains, advertisements, and pricing strategies, delivering an unparalleled level of intelligence and safeguarding for your brand. With the ability to analyze and categorize millions of dialogues from news outlets and social media, you can easily identify emerging trends and connect with topics that matter to your target audience. Moreover, you will be empowered to promptly uncover both positive and negative sentiments regarding your brand within social media channels. By receiving real-time alerts, you can swiftly address any unfavorable discussions, ensuring that your brand maintains a positive presence and promptly responds to consumer concerns. This proactive approach not only enhances reputation management but also fosters deeper engagement with your audience.

Digital viewers demand immediate access to video content and a seamless viewing experience across all devices and locations. Factors that can detract from this experience, such as delays in loading, subpar video quality, and frequent buffering, can result in decreased audience engagement, increased drop-off rates, negative perceptions of the brand, and a diminished chance of viewers returning. The importance of addressing the relationship between video quality, consistent performance, and overall business outcomes cannot be overstated. Gaining insight into your audience's online viewing habits from both a quality and engagement perspective is essential for maintaining a strong grasp on your business's health. Furthermore, having clear visibility into video performance quality is vital for revealing important insights about your viewers, which ultimately affects the long-term sustainability of your business and its success in the competitive digital landscape.

We are the first deep-learning system dedicated to behavior predictions for online growth and profit. 79% of marketing leaders are concerned about managing data properly through customer preferences. Quin helps you to understand your visitors using first-party data in real-time and increases your revenue by 30%. 80% of customers say they feel unheard. Brands assume far too much about customers, who can change their behavior very quickly. Quin allows you to respond in the moment and improve the customer experience. Traffic to your ecommerce site is becoming harder, less targeted and more expensive. Quin can help you increase the return on your ad spending by 21%. Quin can be integrated into your website in a few simple steps. Deep learning algorithms are run in real-time and predict each visitor's behavior.

MixBright is an advanced audience-intelligence platform driven by AI that transforms basic brand information into detailed personas that are actionable. By uploading a URL, pasting text, or attaching a file, the Brand Research Agent of MixBright analyzes and extracts key product overviews, features, and positioning. Following this, the Audience Research Agent incorporates external research to reveal important demographic, psychographic, and behavioral patterns, complete with built-in confidence scores for reliability. Ultimately, the Persona Generation Agent synthesizes all this data into three lifelike, fully sourced personas tailored for marketing, user, or buyer needs. The results are displayed in editable slide-style formats, which can be exported or integrated into various strategy, creative, and media workflows, ensuring seamless collaboration across different teams. This comprehensive approach not only enhances marketing strategies but also fosters a deeper understanding of target audiences.

Accelerate your understanding of your customers' authentic voices with cutting-edge AI that pinpoints emerging trends and common consumer phrases. Innovative models inspired by market research highlight critical insights you might overlook, keeping you informed about significant changes in dialogue. Move beyond simple conversations by diving into behavioral data to reveal the distinct and interconnected nature of your audience groups. Create tailored widgets for internal distribution and begin making informed, consumer-focused decisions on a larger scale. With Social Listening Dashboards, you can gather, visualize, and interpret real-time conversations happening online. These Dashboards are designed with specific use cases in mind, developed in collaboration with your dedicated Client Service Manager, ensuring they meet your unique needs. Your Dashboard will empower you to adapt swiftly to the evolving preferences of your consumers and the shifting market landscape. Consequently, you will be equipped to make quicker, reliable decisions centered on consumer insights that lead to better outcomes. This proactive approach not only enhances decision-making but also fosters stronger connections with your target audience.

A Comprehensive Social Media Marketing Solution. Achieve growth by gaining insights into your audience, crafting content they adore, evaluating engagement metrics, and enhancing cross-channel interactions. Regardless of the complexity of your challenges, we have everything you need fully addressed. Socialbakers simplifies the process of developing and implementing an ideal social media marketing plan, encompassing everything from content scheduling to audience insights to detailed budgeting. Gain clarity on your true audience personas through comprehensive multichannel data analysis, spanning web and social platforms. Our AI swiftly processes your first-party data, converting it into actionable personas with just one click. By minimizing the time and cost associated with audience research, you can move beyond costly traditional surveys and leverage your first-party digital information instead. The Socialbakers AI reveals your audience’s interests and preferred content types, enabling you to consistently refine your campaign approach for optimal results. With these insights, you can ensure that your marketing strategies resonate deeply with your target demographic.